Hopeful Monsters.
I was asked by Maganum & Co, a creative marketing agency in Sydney to design their rebranding
to Hopeful Monsters.
They wanted their brand to be bold, vocal & more aligned to their clients, values and new direction.
“Hopeful Monster”—a term used for a species that provides an example of
mutation / evolutionary change that benefits others rather than itself.
I decided to make the "O" mutate so it can carry key messages and icons.
Internal launch video created by the HM team.
Thank you
